BEAUTY OF JOSEON

Discover the elegance of traditional Korean beauty with Beauty of Joseon, now at kosmeticau. Infused with herbal ingredients like ginseng, rice water, and propolis, this cult-favourite K-beauty brand is loved for its calming, brightening, and anti-aging skincare. Shop viral favourites like the Relief Sun: Rice + Probiotics, Glow Serum, and Dynasty Cream — all inspired by Joseon-era skincare rituals, but made for modern skin needs.